“Don’t find customers for your products, find products for your customers.”
— Seth Godin
I was an extremely shy kid. I remember this one time my mom took me to one of those talent scouts. You know the ones I’m talking about, right? Where you take your aspiring child to one day become an actor or actress? My mom thought I had something special. And maybe she was right.
But guess what happened? I got there and I was silent. Dead silent. Not a peep. I froze solid. Unable to reply to simple questions like, “What’s your name?” or “What are your hobbies?” I remember helplessly staring down at the zipper on my jacket. Ears ringing violently. Words muffled. And everything else was a blur.
Yes, I was an introverted kid. I really was. Shy. Unable to speak. Uncomfortable in my own skin. I’m not sure why. It’s just the way I was. But I’ve always been that way. So when I attended Myron Golden’s Make More Offers Challenge, I knew I was up against a wall.
To make more offers, you have to speak to people and face the one thing I’m deathly afraid of. And that is rejection. Because guess what happens when you make lots of offers? Some people reject you. It’s just the simple math of the equation.
What Is An Offer?
Look, we all make offers. You get that, right? We make offers every single day of our lives. You just might not realize how many offers you make. When you text a friend asking them to meet up, that’s an offer. If you ask someone out on a date, that’s an offer. When you bargain at a flea market, that’s an offer too.
You are always making offers. Always.
Your offers might not be any good right now. And that’s alright. The goal is to make offers that people feel stupid saying no to. That’s how you make money. When your offer is so good that someone feels stupid for passing it up, it’s like having an ATM machine that literally prints money out of thin air.
This is what we call an irresistible offer. When it’s irresistible, that means it’s very hard to pass up. Your ability to succeed in business will boil down to your ability to construct irresistible offers. So in the spirit of making more offers, I’m going to make 52 offers over the course of 52 weeks.
Solving Problems
The one major takeaway I got from the Make More Offers Challenge is that every irresistible offer stacks value to solve a major problem. In fact, you will get paid based on the complexity of problems you solve. Think about it for a moment.
Working for a grocery store as a checkout clerk solves a small problem. The grocery store can find 100 people to replace you in a matter of days. But what about increasing overall sales and profitability for the grocery store? That’s a far bigger and more complex problem.
So my goal is to help you look at offers differently. I’m going to make you an offer and then break down and document exactly what makes this offer so good. These won’t just be any offers. They will be irresistible offers. Because, making any other type of offer is a complete waste of time, in my opinion.
I’m sure you’ve come across offers like that before, right? But the reason why these offers work so well is because they help solve a major problem you’re facing right now. And when the prospect feels like you understand their problem better than they do, that’s when the real magic happens.
Overcoming Your Fears
Looking back on things, I realize something very important. Being shy and introverted has no place in business. Nor does being afraid of rejection. The truth is that you have to overcome your fears if you want to succeed.
If you’ve ever been in a situation where fear held you back in life, you understand. Because, being an employee is easy. There’s nothing to risk. Nothing to put on the line. All you have to do is show up, do your work, and you’re guaranteed a paycheck.
However, when you’re the owner of the business it doesn’t quite work that way, right? You’re risking it all and putting everything on the line. But you can’t do that if you’re stuck in fear. The one thing that helped me overcome my fears is this. I realize that in 100 years none of this have mattered.
Meaning, fast forward a generation or two, and most people won’t even know you ever existed. Save for your children and grandchildren, everyone will forget about you. And the things that you’re doing now will be forgotten. So why let fear hold you back?
The truth is that if you want to succeed in business you have to make more offers. And they have to be really, really good offers. Irresistible offers, if you will. And the only way to do that is to stack the value so high in favor of the customer, that they have to say yes.
Laying Down The Rules
Over the course of 52 weeks, I will make 52 offers. That’s one whole calendar year. These offers will vary in price. But they will all share one thing in common — they will stack value. Meaning, they’ll be killer deals. But they will also be very temporary. Meaning, the offers will disappear at midnight.
Now, I know you likely think this is crazy. How can you build out 52 offers in 52 weeks and make them all disappear at midnight? There is one simple answer to this. Systems and processes. Once you have a system and a process in place, building something out is easy.
But here’s the best part of this project. I’m going to share all the insights, systems, processes, email sequences and everything else with you guys by documenting this journey out for you. This way, you can see what it’s all about.
There’s also one other thing. I’m not going to create anything new for these offers that I don’t already have. Meaning, I’m only using things that I can readily offer. Any notes, cheatsheets, content, and videos that I’ve already built are fair game for the 52 offers.
Offer Pricing
The best way to price offers are as solutions to problems. Not based on time spent doing something. Time-based pricing will make you poor. And you don’t want to be poor, do you? Instead, when you create an offer, you should price it based on the complexity of the problem it solves.
For example, if you’re approaching small businesses to help them run ads, how do you price your services? Do you price your service based on time spent? Weekly? Monthly? Maybe even, quarterly? Or do you price it based on the number of leads or sales?
The latter solves the real problem. If a business is struggling to get leads or sales, they’re not interested in tacking on more monthly fees. They want to pay for results. That’s the difference between creating offers that solve problems and offers that price based on time.
However, the employee mindset can keep you stuck in time-based pricing. If you earn $30 per hour at work, you likely think $100 per hour is a lot of money. Even if you earn $500 per hour, your pricing for offers should be based on results. Not time.
Why I’m Doing This
As a shy kid, I had trouble speaking to strangers. Making cold calls was painful for me. And connecting with others or approaching women was always incredibly hard. If you’re an introvert, you understand. Although I’m not that shy kid anymore, I’m still an introvert.
If you’re anything like me, then you can relate. But I’m doing this because if you want to master anything and become really good at it, you have to do it repeatedly. By making 52 offers in 52 weeks, I will become an expert at it.
Right now, I’m an expert at a lot of things. But I’m not an expert at making offers. That’s why I enjoyed Myron Golden’s Make More Offers Challenge. First, it’s someone that I’ve known for a long time. But seeing the growth he went through is remarkable. And it’s all because he makes lots of offers.
Right now, if you struggle with making offers, then join his challenge. It will open your eyes to a world of possibility that exists when you make more offers. And I’m not talking about low-ticket offers. I’m talking about high-ticket. The kind that make you giddy when you say the price.
Constructing The Offers
I’m going to use ClickFunnels to build these offers. It’s the simplest way to create offers very quickly. Now, I’m still using ClickFunnels 1.0 for this and not 2.0. Although CF 2.0 is great, since it addresses speed issues, I’m not building these offers to rank them anywhere on Google.
If you’ve never heard of ClickFunnels, imagine the best landing page software on steroids. It really is that good because it helps you build all this stuff out without coding anything. But even if you’re a software engineer (like me) it makes things so much faster.
But that’s just the software. Clearly, there will be a strategy behind the offers. And for that, I’m using the frameworks presented by Myron Golden in his Make More Offers Challenge. Again, that’s the inspiration for making 52 offers in 52 weeks.
If you haven’t heard of Myron, I would highly suggest checking out some of his content. His framework calls for 10 pieces of content for every offer you make. So, the plan is to create 2 pieces of content each day Monday through Friday, make the offer on Saturday, and take the offer down on Sunday at midnight.
52 Offers In 52 Weeks: Let’s Go
So I would really love if you joined me on this journey of making more offers. At the end of this journey, I will share all the ups and downs with all of you. I will share the struggles, the failures, and the wins. And I will reveal what worked and what didn’t work.
Obviously, the beauty of all of this is that I have traffic. This blog is quite popular. And I do know a thing or two about SEO, after all. However, as many of you know, traffic isn’t a blanket solution. It really boils down to the problem you’re solving and whether your traffic is engaged with that problem.
And I completely understand that. However, the beauty of beginning organically is that you can see what works best and what doesn’t. And you can scale the things that do work, while dropping the ones that don’t. That much is clear, right?
Anyways, I’m excited to begin this journey of making more offers with you. If this is something you struggle with, then I hope this will be as insightful for you as it will be for me. I know this will be a lot of work, but I’m up for it. Hopefully you are too. See you on the other side, my friend.