“The mind thinks in pictures, you know. One good illustration is worth a thousand words. But one clear picture built up in the reader’s mind by your words is worth a thousand drawings, for the reader colors that picture with his own imagination, which is more potent than all the brushes of all the world’s artists.”— Robert Collier
Look, business is hard as it is, right? Building a business and managing its day-to-day operations is taxing. We all know that. There are employees, customers, inventory, fulfillment, taxes, and so much more. It’s not a walk in the park, even at the best of times.
But then there’s the whole marketing part. How you market and communicate is everything in business. Everything. And just how well you understand your customer and their problems is key to your ability to communicate effectively. That leads to business growth.
However, not everyone can write sizzling copy that persuades prospects to take immediate action. It’s not easy. But we also know that hiring a professional copywriter doesn’t come cheap. So who do you turn to?
Well, if you’re ready for that next step, I’m going to lay out why you absolutely should hire a professional copywriter and why they’re well worth their weight in gold.
The question should not be whether you try to write the copy yourself or hire a pro to do the job. For serious entrepreneurs who understand the value of compressing time, the question really becomes, who do you hire?
Are Professional Copywriters Worth it?
Depending on where you’re at in your business, a professional copywriter may seem out of reach. But this is hands down the best investment for your business possible. Why? Because a professional copywriter can take your existing sales experience and amplify it.
Copywriters know how to create drool-worthy copy that gets a prospect hungry to buy whatever it is you’re peddling. It’s not done through deception. It’s done by helping shift belief systems and make an emotional connection through powerful stories.
But the reason why professional copywriters are well worth it is because a few small shifts in communication can lead to major results. Imagine it this way. You likely have an existing ecosystem of ad to landing page to sales funnel and even upsells or down-sells.
Well, what happens when you increase conversions from 3% to 6%? You double your conversions. That might not sound like a lot. But when we’re talking actual dollars, it is a lot. If you sell $50,000 per month of product, doubling that would lead to an extra $600,000 per year.
How Much Do Great Copywriters Cost?
Before I jump into all the reasons why you need a copywriter, let’s look at costs. To hire a professional copywriter full-time to your employ would run anywhere between $150,000 to $250,000. That doesn’t include benefits or anything like that.
Of course, most people turn to copywriting agencies. There, you can expect to pay anywhere between $15,000 to $50,000 per month. Again, I know it sounds like a lot. But you get what you pay for in business and in life. Wouldn’t you agree?
The truth is that great copywriters are not cheap. And if you try to cut corners here, your business will suffer. You’ll look back and wish you could’ve done things differently. Don’t let that happen. An investment here has a large potential return. Let me explain to you why.
#1 — Audience Insight
Professional copywriters understand their audience’s needs, desires, and pain points. They dive deep into the problems the audience is experiencing. And they do this to gain insight for crafting deeply-resonating messages that prompt immediate action.
#2 — Research Skills
Professional copywriters use their research skills to gather information through various sources. They work with the business owner to understand their customer’s needs. But they also use things like online analytics, market reports, surveys, feedback forms, and sometimes even focus groups.
#3 — Expert Storytelling
The best copywriters can tell the most persuasive stories. They use stories to sell the product, service or information in a way that breaks down the walls of beliefs. People always hold beliefs on why a product or service won’t work for them. It’s a copywriter’s job to shatter those false beliefs.
#4 — Persuasion Skills
Expert copywriters are highly skilled at persuasion. They use human psychology to persuade someone to take action immediately. There are many ways they do this. Some tools include urgency and scarcity. Others include building an emotional connection through story, using social proof, and so on.
#5 — Concise Communications
When it comes to copywriting, concise communication is the key. Think about the best slogans like “Think Different” or “Just Do it”. You instantly connect with those brands through concise communications. That extends into the entire selling experience.
#6 — Fresh Perspective
It’s hard to write copy yourself. You’ll make tons of mistakes. And it’s just not worth your time. Copywriters bring a fresh perspective because they come from the outside looking in. That allows them to see things differently and in a new way.
#7 — Adaptability
Professional copywriters usually have to switch gears. They have to adjust their tones, cater to different audiences, and be able to adapt to varying business climates and economic trends. They do this by implementing versatile writing styles, managing deadlines and embracing technology.
#8 — Brand Consistency
Your brand has a voice. And it’s a copywriter’s job to find that voice. But not only to find it. They need to ensure that all communications are consistent with that voice. Everything has to be consistent. Website copy. Sales funnels. Email sequences. Ad copy. And so on.
#9 — Time Saving
Copywriters will help you save time because they know what they’re doing. Especially when we’re talking about the pros. Don’t waste thousands of hours trying to learn a skill. Instead, compress time by hiring a professional to help you get the job done.
#10 — Competitor Analysis
Tony Robbins says that success leaves clues. And to succeed, you must model the success of others. Expert copywriters understand this. And they engage in deep competitor analysis to understand what’s working and what’s not. They relay that in all communication.
#11 — Audience Engagement
Ad costs are going up. And it’s often not enough to go straight for the sale. You must engage the audience. You do this by building a lead magnet and sales funnel. And by communicating stories through emails. Copywriters know how to do this to ensure hard-earned ad dollars are not wasted.
#12 — Offer Construction
Offers are everything in business. And if you don’t have an irresistible offer, you’er wasting your time. Copywriters know how to make more offers that make you more money. They construct offers from the ground up by delivering crazy value.
#13 — Competitive Edge
By hiring an expert copywriter you’re giving yourself a competitive edge. A copywriter will work to understand your business and the landscape to help you crush your sales objectives. It’s one of the best investments you can make into growing your business.
#14 — Project Management
You have a lot to deal with while running and growing your business. You shouldn’t have to deal with copywriting. The best part is that an expert will help you with project management. They use tools to help track and fulfill the day-to-day needs of communications for your business.
#15 — Calls To Action
Calls to action are a huge importance in copywriting. Most people fail to put in effective call-to-actions. You always need to properly communicate this. There’s always some action you should have the prospect or customer take. Always.
#16 — SEO Mastery
Most expert copywriters are masters of SEO. It’s an important skill to have because it helps you organically scale your business even if you’re running paid ads to copy. Plus, any type of blog communications should be done by someone who is a master at SEO.
#17 — High Return On Investment
Although an expert might cost a lot, there is a high return on investment in copywriting. Most entrepreneurs have poor communication with their audience. This kills sales in the long run. That’s why this has such a huge potential to help your business.