“No matter what kind of challenges or difficulties or painful situations you go through in your life, we all have something deep within us that we can reach down and find the inner strength to get through them.” — Alana Stewart
You’re just one funnel away. You’ve heard that before, right? How many times have you heard Russell Brunson say those exact words? Countless times no doubt. He’s embedded them in your brain with an almost inception-style secret. You’ve seen the movie with Leonardo DiCaprio, right? Inception. The entire premise behind that movie involves implanting ideas into the minds of other people using dream-sharing technology. It’s probably one of my favorite movies of all time.
Okay. But let’s back up for a moment. Don’t know who Russell Brunson is? That’s okay. He’s only the kind of online marketing, but also the founder of the fastest growing SaaS company right now called ClickFunnels. It’s a sales funnel builder, allowing you to automate the entire process of setting up and building all kinds of sales funnels. If you don’t know what a sales funnel is, it’s kind of like having your best salesperson grab the hand of your customer and take them through a pre-defined path of buying exactly what they need.
Pretty cool right? Okay. You’re probably thinking, so what does that have to do with me? Actually, it has everything to do with you. If you’re just entering this whole world of online marketing and trying to figure out how you can make money online, you’re in the right place. So don’t worry. Clearly, you’re interested in the One Funnel Away (OFA) challenge. But maybe you feel a bit lost right now. Maybe you’re looking for answers. And that’s okay. If you feel overwhelmed, just take a few breaths and let me break it down for you.
You’re just one funnel away from _________. You name it. Whatever you’re going after, you’re just one funnel away. Meaning, you’re just one funnel away from changing your entire life and your business. That one funnel can literally explode through the roof and revolutionize your income. Maybe you already know that because you’ve seen people in the ClickFunnels group rave about how they made over a million dollars in a funnel or they hit the 10 million-dollar mark. Crazy to think about that right now, right?
That’s okay. But I’m here to tell you that the One Funnel Away challenge can literally alter the sway and direction of your life. It can change things forever. It’s kind of like having Russell and Stephen Larsen hold your hand and teach you step by step about all kinds of things like creating true belief in your prospects, effective offer creation, funnel building strategy and traffic generation techniques. It’s a complete walkthrough of what you need to do, from A to Z, in order to build an effective sales funnel.
Here’s the beauty of the One Funnel Away challenge. It only costs $100. But what you get out of it is worth far more than that. I’m not just saying that because I want you to join it (obviously I do as I’m an affiliate for OFA) but it truly will change your life. Especially if you’ve been struggling with understanding sales funnels, you must do this. If you believe that sales funnels are the future and that they can literally change your life, then you absolutely have to do this.
Most people who come into marketing try to shove offers down other people’s throats without learning the fundamentals first. Look. I get it. There’s a lot to learn and a lot to understand if you’re serious about crushing it online. But what ends up usually happening is that we get frustrated and overwhelmed when things don’t work out. We get really excited for a short period, then it fizzles out when we don’t get instantaneous results. Sound familiar?
But when you join the OFA challenge, you learn how to market the right way. Plus, you learn it from some of the smartest marketers in the world. No. Seriously though. It’s that good. Doesn’t that sound incredible? Forget feeling overwhelmed and stressed out. Forget feeling lost. And step into a community and a movement that will truly help to move the needle for you. Look, nothing happens overnight, right? I mean, Rome wasn’t built in a day. You’ve heard that before, haven’t you? So you can’t expect overnight success.
Anyhow, I know you’re smarter than that. I know you know you have to put in the time if you want real results. Isn’t that right? Well, let’s start things off the right way. Information is power, right? And as long as you have the right information, you can change the trajectory of your business and your life. I think that much is clear, isn’t it? Okay. Now that we’ve cleared that all up, let’s look at what’s included in the OFA challenge.
In the first week of OFA, Russell and Stephen spend a serious chunk of time on this one concept: belief. The truth is that if you believe you can or you believe you can’t, you”re probably right. Meaning that at the very foundation of who we are, the very core and essence of our lives, is our fundamental beliefs. If you’ve ever tried to change someone’s beliefs about something that are core beliefs, you’ve likely found it hard. These revolve around concepts like money and politics, the government and even other people.
Of course, beliefs come from our upbringings. But they also come from our experiences. If we’ve had negative experiences, we often develop negative beliefs. And positive experiences regarding something often lead to positive beliefs. These involve everything in our lives. Money. The economy. The legal system. People in certain occupations. Religion. And so on. That’s why it’s incredibly important to focus on beliefs if you want to sell them anything. That’s especially true when we’re talking about high-ticket items.
This is why they spend the entire first week of OFA working on beliefs. Not just beliefs in general. First on shifting your beliefs. Stephen does an amazing job of this through telling stories that crush false beliefs. Because, at the end of the day, that’s how you break a false belief pattern. You have to tell a story that will help to crush a false belief and replace it with a new belief.
The second week of the OFA Challenge focuses on offers. If you thought the first week was epic, hold on for a wild ride here. Stephen Larsen does such an incredible job breaking down every element of the offer. He also goes into deep detail about why they talk about beliefs before offers. Beliefs are crucial to creating offers because you need to understand what your prospect believes in. If you don’t understand their beliefs, making an offer will feel incredibly difficult.
While Russel discuses an overview of offers, Stephen Larsen dives deep into offer creation. He uses lots of stories from his personal life to help you understand how false beliefs are an integral part of creating offers and the process of selling someone anything. Aside from week 1, week 2 is massively eye-opening. This is especially true if you’re a newcomer to the world of online marketing.
There’s also a lot of time spent discussing the attractive character here. Russell and Stephen are adamant about things like publishing every single day and why you have to be out there. You have to be vocal and seen. Don’t expect to sit on the sidelines and make it in this industry. This is so important. And I completely agree with this approach. So many people second-guess themselves and think that no one wants to hear what they have to say. Or they think they aren’t accomplished or successful enough just yet.
Stories are huge. One of the things that Russell learned early on is the importance of stories. He talks about how he once hired Michael Hauge, a world-renowned Hollywood movie script writer, to come speak at one of his events. He explains just how much he learned from him about effective story telling. You see, stories are like the glue in selling. They piece things together and help things make sense. But stories are also integral in amplifying your message and breaking false beliefs.
At the core of all this is the notion that you’re taking the prospect on a journey. Your personal journey, also known as your origin story, is crucial in helping prospects embark on their own journeys. Why? Because, often, your prospects are usually at the point right now that you were before you had your big epiphany (a-ha moment). Then, you started geeking out, as Russell calls it, on everything related to the topic. But the real reason why the journey is important is because there are always two journeys everyone must go through when trying to accomplish that one big thing.
There’s the first journey. This is called the journey of desire. They want the house, the car, the money or whatever else it might be. That much is clear and obvious. But there’s a second, more important journey called the journey of transformation. This is who you become while working to reach this desire. Whether you attain the desire or not, the internal transformation is huge. Who you become as a result of what you desire is a major part of life and arguably our existence here. Yes, very existential. I know. But also very true.
Week four of the OFA challenge is devoted to sales funnels and using ClickFunnels to build out the pages in the funnel. They even provide a shared funnel. Meaning that you directly clone this into your ClickFunnels account to go live fast. All you have to do is change around some of the elements and you’re off to the races. However, Russell and Stephen also do a great job of piecing together the different elements of the sales funnel and their importance, using real world examples.
The OFA Challenge is the best $100 that you will ever spend. It will seriously open up your eyes to a new world. I’m not just saying that because I’m an affiliate. It is my opinion that this is the best thing out there. After having gone through it myself, I can say beyond a shadow of a doubt that it is the best knowledge and training for $100 that I have ever seen. Period. It’s not just the buyer psychology training and offer creation. But also building the actual funnel itself and how it all meshes together.
Other things in building out the sales funnel are things like the squeeze page and the OTO (one-time offer) page. They explain the psychology behind all this and also show you how to set it up. Again, if you’re new to ClickFunnels or sales funnels in general, this information is like gold.
Okay. Maybe week 5 of the One Funnel Away Challenge isn’t called ‘Got Traffic?’ But it’s kind of amusing, isn’t it? Traffic is pretty important to the success of any business, wouldn’t you say? I mean, think about it. When you’re leasing a retail location in say a shopping mall (yeah, I know, a thing of the past these days) you’re paying for location. Foot traffic, that is. When you place your items for sale on Amazon, you’re also paying for those same eyeballs.
My point is that traffic is important. And the one thing that often holds most people back from diving into funnel building is the false belief that they can’t get traffic. That’s the beauty of this section. Russell and Stephen dish out on all the traffic-getting secrets. Funny thing is that Russell bought Traffic Secrets from John Reese. Reese, as some of you might already know, is the first person to do a million dollars in a single day online. That was Russel’s so-called 4-minute mile that he always talks about.
Are you ready to start your journey from funnel novice to funnel expert? The value in the OFA challenge is insane. Make sure to join now as the next OFA is fast approaching! IF you have any questions, just let me know!
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