“If you’re going to get rich, the first thing you gotta do is you have to get okay with the idea that being rich is okay.”
— Dr. Myron Golden
If you’re considering Myron Golden’s Make More Offers Challenge (MMOC), please listen up. Because, if you’re struggling to grow your business or unable to get qualified and engaged leads at a reasonable price, then this challenge is for you.
Myron shows you how to easily and consistently make highly profitable offers that drive substantial revenue into your business. And he shows you how to do this like clockwork, without fail, through proven frameworks. That’s what the Make More Offers Challenge is all about.
However, keep in mind that Myron Golden has a deep religious underpinning and is a former pastor. He also runs a Bible Success Academy and is the international best-selling author of B.O.S.S. Moves. I say this because, if you are easily offended by the bible or religious teachings, then this challenge is not for you.
With that out of the way, let’s get into the meat and potatoes. In this review, I’ll break down who Myron Golden is, what this challenge involves, and what to expect as a result. While nothing in life is guaranteed, you must understand that you will get whatever you put into this (or any other) challenge.
Look, I’m all for challenges. I think they’re great. It’s a way to gamify the learning process. That’s why I say that you’ll get whatever you put into it. Meaning that if you don’t put in the work for this or anything else, you can’t expect to get results.
But since the Make More Offers Challenge is a paid challenge and not free, I get so many people messaging me to ask whether MMOC is worth it or not. I break the whole thing down for you right now to give you a better understanding of what to expect.
First off, who is Dr. Myron Golden? No, he’s not a medical doctor. But he is a Ph.D. Does that give him credibility? Sure. In some ways it does. But more importantly, you need to know who he is as a person first and foremost.
Myron is a former pastor with a very deep religious sense. He does not mince words and he is very clear about what he teaches. He is masterful at sales and persuasion because he’s been in the trenches with marketing and sales for several decades now.
I met Myron in 2017 in Boise, Idaho at the Inner Circle Mastermind. Everyone in that room had paid $50,000 to be there. I don’t say that to impress you. I simply say it to impress upon you the fact that people willing to pay that kind of money are a different kind of animal.
Little did I know that Myron was there off the heels of an immense failure in life. Not too long before that meeting, Myron’s car was repossessed and he was struggling with severe financial turmoil. As a man of God, this must have tortured his spirit for life.
However, some of the deepest lessons I’ve learned in business have come from Myron. Little did he know that I had joined his Make More Offers Challenge many years later after meeting him. I did it without giving him a heads up so that I could experience the challenge for myself without any special treatment.
“Discover how you can increase your business revenue by over 1280% in just 4 moves.”
— Make More Offers Challenge
Every offer has a promise that it delivers. Think of it as a dream outcome. When you look at the MMOC promise, it’s a big one. 1280% big. Imagine being able to increase the revenue of your business by 1280%. That can change a lot of people’s lives, right? So the question is, does he deliver on that promise?
When you participate in the challenge, you’ll see plenty of social proof. Myron’s many students will tell you just how dramatically this challenge has changed their lives. And these are real people that we’re talking about here. It’s quite clear that challenge was a game changer in their businesses.
Myron has organized this in a way where you’ll see these video testimonials stitched together before each daily session. That’s designed to help instill a higher level of trust in him as an instructor. Because, after all, he will make you an offer at the end of the challenge for those who want more help.
There are so many takeaways I got from this challenge. But at the core, there are 4 specific lessons that Myron taught that are at the core of this challenge. While there are loads of lessons in MMOC, these are the pivotal ones.
“The first thing you have to do is create an offer that disconnects your revenue generation from time.”
— Dr. Myron Golden
The employee mindset deeply connects revenue generation to time. Meaning that all employees view money in units of time based on how much they earn or think they can earn per hour or per day. The way to alleviate your financial problems is to disconnect your ability to generate revenue from your time.
This does not mean you have to create passive income. Rather, you have to look out how you can solve difficult problems for people and get paid what you are worth. Even if that problem only takes you a few hours to solve, you can still charge what you’re worth.
“When you’re engaging a new audience, for every offer you make you should create at least 10 pieces of content where you’re not making an offer.”
— Dr. Myron Golden
Your offer is the way you make money. It’s a solution you offer to people faced with the problem you solve. But that doesn’t mean you should pitch your offer every single chance you have. Rather, you should create valuable content around your problem but only make your offer 10% of the time.
Some people make the mistake of always trying to sell their offer. This is not the way to go about it. You should give away the farm in your content and not worry about people not using your services. Because, giving away valuable content will set you up as an authority that people will want to work with.
“I’m gonna tell you the secret to building a great business. Show up in the marketplace for the marketplace. Don’t show up in the marketplace for the marketplace’s money. It’ll change everything.”
— Dr. Myron Golden
Myron is a firm believer in YouTube. It’s his platform of choice. And when he talks about showing up for the marketplace, he means simply showing up as your authentic self. People know when you’re authentically to help them.
This relates to lesson where you should not always be selling, but rather providing valuable knowledge and expertise to others. People know the difference of when you’re showing up in the marketplace for the marketplace, and not simply showing up for their money.
“If you do this one thing I’m about to tell you, you could literally 10x your revenue this year. Add a premium value offer.”
— Dr. Myron Golden
If you’re stuck in your business, unable to get ahead and you feel like you keep banging your head against the wall, here’s what to do. Add a premium value offer. And by premium value, Myron means that it should be an amount that makes you giddy with happiness.
Whether that’s $25,000 or $100,000 or even $1,000,000 does not matter. What matters is that the person will receive at least 10 times the value of the price being paid. In return, you will at least 10x your revenue this year.
So what do you learn and in what order? Myron has structured this challenge in a way that starts at a very basic level of understanding behind offers. He gives you the building blocks first, then conveys how to structure and deliver those offers in a way that will get people to buy.
At the basis of this is human nature. What Myron wants you to focus on is not how to sell a specific product or service better. Nope. That’s not it. He wants you to first define the problem you are solving and who you are solving it for.
Without doing that, your business will continue to suffer.
On day 1 of the Make More Offers Challenge Myron talks about Offer Science. He first explains offers as being the following:
“The opportunity you give a potential client to exercise their desire to buy (or otherwise obtain) the thing or things that you helped them realize they’ve desired all along, at the price that you previously decided on and they have subsequently agreed to; which they now expect to use to make their experience of life exponentially better!”
— Dr. Myron Golden
He goes on to explain that the value of your offer is either going to be amplified or reduced by the overall value of your content. Think about your content as rocket fuel for your offer. When you start to think about using your content to leverage your offer, that’s when you can take things to the next level.
But Myron’s true focus here is on mastery and to help get you on the road to developing mastery in your business so that you can create an offer that produces income on demand. To do that, Myron helps you to understand how to define your offer, refine your offer, and confine the offer through a proper lead generation mechanism that leads with value on the front-end.
On day two, Myron covers various offer strategies. He teaches the meaning behind the four levels of learning, which include:
Myron also discusses how to get super clear on who you can help, define their problem, and be able to provide your solution in a manner that’s easy to state and easy to understand. He also conveys how to get your prospects attention, get their alignment, and get their agreement to the payoff you will be providing.
Myron explains that people buy because they feel like it, so your job is to create an environment that gets people to feel like buying. He also explains the importance of getting people to feel like they need you and not the other way around. There are many psychological aspects to this but it is not about trickery, it is about persuasion.
On day three, Myron goes into detail about the hook-story-offer framework. This is a framework taught extensively by Russell Brunson, one of Myron’s many mentors. Hooks are important because they get people’s attention by disrupting their scroll. But once you get their attention, you have to convey a story that reels them in, and then make your offer.
Stories are a vital part of selling because they hold everything together. Stories are like the glue to what make offers really stick because they help to personalize situations for your ideal customers. Conveying vulnerability in your story also helps to make you more of a real person and less of a robot.
Continuity is a vital part of any business because it helps provide recurring revenue to help sustain your business and give it some level of financial certainty. Continuity can come in many forms. Of course, this works well when you have a replenishable product. Think razors or vitamins, for example.
But it also works in many other areas such as newsletters, software as a service, membership sites, group coaching, and more. You create many types of continuity offers such as forcing continuity with a free trial, using an offer launch, an automated webinar, and more.
In day five, Myron brings all of these concepts together by talking about a concept called the Offer Stack. The Offer Stack is a way to structure an offer by breaking it out into components that make them easier to organize or see clearly.
He also dives deep into how to have a financial turnaround in your business by explaining several core components of how and why biblical principles help to grow a business. He also conveys the principles of modeling success to help achieve it in your business and life.
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