I often get asked this question — when comparing landing page software, how does ClickFunnels vs. LeadPages differ? Which one is better? More fully featured? More robust and scalable? How good is the support? What about the downtime or API integrations?
All of these questions are valid. When comparing ClickFunnels vs. LeadPages, or any other landing page software for that matter, it’s often your business on the line. When you create a sales funnel, you really are building and launching a mini-business. Each with its own nuances and intricacies.
That’s why it’s incredibly important to pick the right landing page software to build out your sales funnels. It’s the lifeblood of your business. It’s the conduit to all traffic, leads and, ultimately, sales. Obviously, there’s no perfect answer here when comparing the two. But, this deep-dive should give you some serious insight into both platforms.
Now, before I begin, let me just say one thing. I use ClickFunnels. I don’t use LeadPages anymore. So, I might be a bit biased. If I am, I apologize. That’s not the intention of this article. Since I believe in total transparency, I wanted to make that clear from the get-go.
But the beauty of this article is that I have extensive experience on both platforms. They’re both robust in their own ways. Which one is better? Well, I’ll let you decide that on your own. Take a look at the information and the comparisons and make an educated decision. Remember, this is your business (and potentially your livelihood) on the line.
At the end of the day, it’s all about conversions. The reason you setup a website or a landing page or a sales funnel in the first place is to convert prospects and leads into sales. Period. Cold hard cash is what you’re after. And if you’re not converting, you’re spinning your wheels and you’re wasting your time. Translation — you’re losing money, not making it.
The reason why we would compare ClickFunnels to LeadPages in the first place has to do with conversions. The question that you should be asking yourself isn’t to be subjective. This doesn’t have to do with my opinion or another’s opinion. This has to do with conversions. Which platform is going to help you increase conversions? That’s the real question. Yes, support and features and integrations matter. All of those things are a means to an end. They’re simply a conduit towards conversions.
To convert, you need to have all the other pieces of the proverbial puzzle in place. Will ClickFunnels help you get more conversions at the end of the day, or will it be LeadPages? That right there is the magic question. Yes, this has partly to do with feature sets and nifty elements and integrations. Of course it does. But, at the end of the day, it really boils down to your ability to convert those prospects into leads and those leads into sales. That right there comes from the magic of a sales funnel.
Now, whether you use ClickFunnels, LeadPages, InstaPage, Unbounce or another landing page builder, getting those conversions is going to be the key to success. To do that? Split-test the heck out of your landing pages, one-time offers, up-sells, down-sells, sales letters, images, VSLs, button colors, button text and so on and so forth. Get the drift? You have to be meticulous. But the best part is that once your funnel hits, it hits.
What’s that thing that Russell Brunson tends to say repeatedly? Yep. “You’re just one funnel away.”
ClickFunnels is jam-packed with features. Everything you need to build your landing pages and sales funnels is here. Easy to use and versatile. What I love the most about ClickFunnels? Definitely the interface and fact that you can build a fully-functioning sales funnel, literally, within under an hour. This removes so many of the barriers of yesterday. You don’t need a web development team, web designers or to manually integrate anything.
This will save you potentially tens of thousands of dollars when building out your funnel. When Brunson first launched ClickFunnels, the pain point was the difficult to build out a funnel. It cost too much and took too much time. ClickFunnels has cut the time-to-market from weeks to literally hours. Depending on the complexity of the funnel and the email sequence, you can literally launch a sales funnel within a brief period after you register the domain.
However, please note that before I describe the features in ClickFunnels that there are two versions:
What are the core features and benefits of ClickFunnels? Here’s a list:
Actionetics is an extension pack available in the ClickFunnels Etison Suite that gives you powerful email automation tools and something called Action Funnels. Action Funnels help you to automate features of your funnel and tailor your marketing message to the specific user based on their social profile and interaction with your brand. It’s robust and scalable. In fact, I’d even call this enterprise-level interaction.
Here’s what you can do with Actionetics:
Backpack is another extension pack available in the ClickFunnels Etison Suite that gives you powerful affiliate tools and automation. With a few clicks, you can implement a powerful and robust affiliate program into virtually any sales funnel that you launch with the software. And it’ll track everything for you. Plain and simple.
Here are some of the features included with Backpack:
I’ve already outlined the pricing for ClickFunnels. But, let’s look at it again. Pricing is important, of course. When comparing ClickFunnels vs. LeadPages, you’re likely concerned about the price. That’s understandable. But it’s also important to look at just what you’re getting in both systems.
Getting started with ClickFunnels is simple. All you need to do is select a pre-built funnel for your business and begin using the drag-and-drop editor. It’s versatile and simple to use.
You can select from four types of funnels to get options on the pre-built funnel templates that are available to you. You’ll also be able to purchase other funnels that are professional designed from a marketplace.
The process is simple. To get started, all you need to do is select your sales funnel type and you’ll gain access to dozens of high-quality funnel templates. You can also add a custom domain name, SSL, email sequences, drag-and-drop your images and update copy, and so on.
One of the best parts about ClickFunnels are all the integrations. The software integrates with loads of payment gateways, drop-shipping providers, email gateways and so on. Here’s a full list of what APIs you can expect when you integrate with ClickFunnels.
LeadPages is another versatile and easy-to-use platform for building your landing pages. It integrates with a variety of email providers and you can easily drop sign-up boxes on your blog through either the WordPress plugin or just a simple piece of short code. You don’t need to know how to code or be technical at all to use LeadPages. It’s simple, powerful and effective.
The primary purpose for LeadPages is to assist you in capturing leads from your website. It’s not an email program. You can’t send regular emails through it, but you can use it to capture contact details that will drop into your email provider through a variety of integrations with the leading email APIs.
There are also loads of features included with LeadPages:
Unlike ClickFunnels, LeadPages is not intended to build an entire sales funnel. Although they do offer an integrated billing feature through Stripe, any pages you setup through LeadPages are hosted on a subdomain. So, you couldn’t actually use it to build an entire sales funnel on a custom domain.
However, with that being said, LeadPages does have its uses. Here’s what you can do with LeadPages:
LeadPages integrates with a variety of providers for managing the sales process. Here’s a list of the current LeadPages integrations available to customers:
Here’s a list
LeadPages has three tiers of membership. Each membership step up, you gain access to more of the platform’s features.
They also offer three different ways of paying:
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