• SEO 2016: Learn Search Engine Optimization

  • By: R. L. Adams
  • Narrated by: Smokey Rivers
  • Length: 4 hrs and 30 mins
  • 4.4 out of 5 stars (232 ratings)

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SEO 2016: Learn Search Engine Optimization  By  cover art

SEO 2016: Learn Search Engine Optimization

By: R. L. Adams
Narrated by: Smokey Rivers
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Publisher's summary

Do you have what it takes to rank your site at the top of Google's search results? Have you been frustrated by the level of difficulty posed in competing with other well-established websites for those coveted first-page listings?

Well, did you know that there are over 200 ranking factors involved Google's current search algorithm? Yes, over 200. It's certainly no walk in the park. Depending on your information when it comes to SEO, it might be outdated or just flat-out wrong.

Why is that?

Search has been evolving at an uncanny rate in recent years. If you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time on techniques that no longer work.

Google's sole mission is to provide the most relevant search results at the top of its searches in the quickest manner possible. However, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane.

Since 2011,Google has tried hunt out and demote spammy sites that sacrifice user experience, focus on thin content, or simply spend their time trying to deceive their way to the top of its search results.

At the same time, Google has increased its reliance on four major components of trust that work at the heart of its search algorithm:

  • Trust in age
  • Trust in authority
  • Trust in content
  • Relevance
©2015 R.L. Adams (P)2015 R.L. Adams

What listeners say about SEO 2016: Learn Search Engine Optimization

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Great SEO guide - Missing accompanying pdf needed.

Would you consider the audio edition of SEO 2016: Learn Search Engine Optimization to be better than the print version?

There are a of references to diagrams which would be useful to look at while listening.

What was one of the most memorable moments of SEO 2016: Learn Search Engine Optimization?

2nd Tier Linking Strategy

What about Smokey Rivers’s performance did you like?

Great Voice

If you were to make a film of this book, what would the tag line be?

The Dependable SEO

Any additional comments?

Provide PDF with some diagrams. Otherwise it's great.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

great book

great book. Information is very helpful and easy to follow. the information is very up-to-date as well

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

good info, but difficult to process it fully

mind bomb and mind overload. the info in book could keep you busy for months implementing it all.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Highly Recommended

What did you love best about SEO 2016: Learn Search Engine Optimization?

This book was recommended to me by a friend. I do not have years of experience in the SEO field. I started to look into SEO a few months ago, after clashing heads with my marketing department.

The book is very descriptive and gives great examples. I now have a better understanding on the working parts of this monster called SEO.

There is much I still need to learn and build my experience, in working and understanding SEO. I will continue to do my research and grow.

I did notice that RL Adams has other books that he has written. I will be giving them a try.

What other book might you compare SEO 2016: Learn Search Engine Optimization to and why?

SEO University

Was this a book you wanted to listen to all in one sitting?

No, this book has much information that is detailed. I suggest to read, take notes, and digest. Once you have a solid understanding of the pages you have read, move to the next.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

It was like a lecture by your favorite professor!

Would you consider the audio edition of SEO 2016: Learn Search Engine Optimization to be better than the print version?

I read the print version of the book before buying the audio version. I felt I had to buy the audio version to understand the concepts better, and also because it was a great way to do something productive during my commute. I think you should get the eBook as well as the audio book, both have their uses for sure.

What was one of the most memorable moments of SEO 2016: Learn Search Engine Optimization?

I have read a plenty of SEO books before this. What makes this book / audio book stand out is the quality of the writing. There is nothing text-bookish about it. This a technical book written by a true writer, which is why I recommend it so highly.

Which character – as performed by Smokey Rivers – was your favorite?

Smokey Rivers, the narrator has a great voice. He is energetic, enthusiastic and never goes overboard. He never over-does anything, if you know what I mean. His style was perfect for a technical book.

Was there a moment in the book that particularly moved you?

The most important thing for me was the part in the beginning where author R.L. Adams talks about the concept of value in SEO and how SEO was all about winning Google's trust. So how do you ensure that you create value and win Google's trust? That set the tone for the rest of the book.

Any additional comments?

SEO is a vast subject, it is an ocean, in fact. I would appreciate a follow up book by the author that covers the topics that have been left out. That book should be for the more advanced learner.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Good Starting Point

The book is a good starting point to grasp the basics of the SEO challenge, with nice directions of how to go about diving deeper in some topics

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

A MUST READ FOR ALL!

Would you listen to SEO 2016: Learn Search Engine Optimization again? Why?

This book is packed with useful information, tips, in an easy to follow format. The more times you listen, the more you learn and absorb.

What did you learn from SEO 2016: Learn Search Engine Optimization that you would use in your daily life?

The book has many tricks that you can apply to your SEO work. I am just starting out with SEO and started with RL Adams 3 books SEO University. That was the basis for my learning, from there I had a good understanding. This book surpassed all my expectations on what exactly I needed to know!

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Great narrator, great current information

The narrator was great. The information is current and up to date (as of January 2016). The book is laid out well and provides tons of easy to understand instructions on actionable tips to improve your website's SEO.
I had a little bit of knowledge on the bare basics of SEO, my background is in marketing and am proficient at googling and web browsing. I think the book would still be useful for someone who is not proficient though.

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  • Overall
    4 out of 5 stars
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    5 out of 5 stars
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    3 out of 5 stars

Good information for newbies

I will have to listen again to some parts of this book after I have spent some time at my computer looking at my website and Google analytics. I am so new at this that I appreciate learning some of these key terms.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

enlightening book with interesting topics

the book moves along pretty quickly at the end drags little. if you've done any kind of SEO many of it topics will be familiar. definitely a very good Refresher.

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