Finding A Profitable Blog Niche

How To Find A Profitable Niche For Your Blog

Okay. If you’re like me, then you’re probably constantly on the lookout for ways you can make money online. While there are loads of methods to achieve this so-called dream, in my personal opinion, setting up a niche blog is probably the easiest and most sustainable way to go about this. However, you’re likely also asking yourself how to do it. How do you actually go about scouring the ends of the earth to find a profitable niche for your blog?

Well, the answer is much simpler than you think. Now, the fastest path to profits is to immerse yourself in a big income-generating industry. The industry is at the higher level. What you’ll need to do is not only identify the right industry that you’re looking to enter, but also the right market and niche. In my personal experience, after launching dozens of successful blogs, is that true profit is found in three industries. Just three.

Those three industries can spawn countless markets and niches within those markets. But if you focus on these three industries, you’ll be on the fast track to profit. Now, you’re still going to need to start a blog and implement a quality design and add great content. You’ll also need things like sales funnels, email warming sequences and a converting offer. But before you get even remotely close to that, you need to plan on your niche.

Now, this doesn’t mean you can’t find a profitable blog niche in another industry. Definitely not. All I’m saying is that the following three are the most popular when it comes to generating an exorbitant amount of potential income. Remember, it’s the potential size of the industry and market that’s going to determine your chances for success. It’s far harder to succeed as a niche blogger if you enter an industry that’s less popular because it’s going to produce less income. Plain and simple. Get the point?

So you’re likely asking yourself what these fast-track-for-profit industries are? However, before I tell you what they are, let me tell you this. If you’re serious about turning a profit by blogging, you have to select the right niche. If you fail to do that, you’ll just be pushing a boulder up an endless mountain. At least, that’s what’ll feel like. Unless you’re a true expert in a certain area, don’t go with a niche that’s outside of these three industries.

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The Three Most Profitable Industries

There are three industries that are highly profitable. If you can select a niche in one of the following industries, you’ll be more likely to make money fast.

  1. Make Money Online Industry: No pun intended here, but if you’re serious about uncovering a profitable blog niche, look no further than the make money online industry. This industry is massive. It’s also filled with a lot of hype. Your job? Remove the hype and focus on what’s working right now, not what’s lining the pockets of other “gurus.”
  2. Diet And Weight-Loss Industry: Diet and weight-loss is a massive industry that spans the globe. But especially here in the United States, you’ll find proverbial gold hidden in many niches. The truth is that people are always trying to lose weight, and over $200 billion per year is generated by companies looking to help you achieve that goal.
  3. Relationship And Dating Industry: Another industry where you’ll discover a slew of profitable niches for your blog is the relationship and dating industry. People are constantly looking for love, and both men and women want to learn how to attract the right partner in life. Your job is to find a way you can capitalize on that.

 

While you can select other industries, these offer the most hope when it comes to income generation. Now, you might want to go with an entirely different industry such as marketing or self-development or technology. If you’re an expert in a particular industry, this might be beneficial for you, but don’t rush in until you crunch some numbers and do an analysis.

Whatever you decide, there are some steps you can take to assess the potential for profit in the niche you ultimately select. It’s relatively straightforward and doesn’t require jumping through too many hoops. What you’re looking for here is an industry, and ultimately a niche, is healthy numbers in terms of demand for whatever it is that you’re peddling.

 

Finding A Profitable Niche

Merely identifying the industry is a start. But to get to the niche, you need to then identify the market before you pick the niche. For example, in the make money online industry, you could select the passive income market, then find your niche within that market. There are loads of passive income niches that you could select. But to determine the right one, you have to do a bit of market research to check demand.

But first, understand how to identify the niche. Your goal should be to identify several niches you can then do some research on. So, just to break it down for you in a few logical steps, here’s how to identify the niche before you can research its profitability.

  1. Identify The Industry: For example, diet and weight-loss industry
  2. Find  The Market: One market to select could be the low-carb diets market
  3. Select The Niche: There are several to choose from like Atkins diets, Keto diets, and so on.

 

Once you have your niches identified, now you can do some due diligence on the potential profitability. Overall, there are 5 steps to do this which should shed some light on the niche for you. Keep in mind that this isn’t fool-proof. All you’ll determine are approximations in the numbers. But it should give you a good general sense for things here.

 

#1 — Use Google Adwords Data

You can glean a treasure-trove of invaluable information from Google’s Adwords. Most importantly, you can get an idea for search volume. Even though Adwords has modified their system to display search volume as a scale from one number to the next, those tiers help to identify what’s hot and in demand right now.

To do this, all you need to do is search Google for Adwords. Setup an account (you don’t have to spend money but you do need an Adwords account to use the tool) and gain access. Once you’re in, you need to locate their “Keyword Planner” tool. It’s located in the “Tools” drop-down menu in the upper-right-hand corner of the screen.

Keyword Planner Tool

 

 

Let’s just say that we selected a few different niches within the “make money online” industry. This is where we can enter our keywords to check the actual search volume. Here’s what this looks like for the following niches located in the passive income market.

  • Sell ebooks
  • Create blogs
  • Make apps

 

Adwords Niche Search

 

After you conduct your search, you’ll notice the keyword volume. The higher the count, the more profitable the niche will be. Why? Because there’s more demand. More demand equals more potential for making money. Plain and simple.

Adwords Search Results

 

This provides a wealth of insight into the browsing patterns of people from around the world. Now, you could also limit your search merely to the United States or another country if you’re looking to drill down for information. But, globally speaking, when there’s high demand, there’s a good chance for significant profit.

 

#2 — Use Amazon’s Search Engine

The next way you can identify a profitable blog niche is to merely search on Amazon. Considering that it’s the world’s largest store, there is a plethora of data just waiting to be unearthed there. Similar to Adwords’ platform, you’re merely gauging popularity. But to do that on Amazon, you use a different metric .

On Amazon, you’re searching for both the number of products that appear as well as the number of reviews for the top-rated products. Considering that each product will get from 1 to 10 reviews for every 1000 purchased, it will help you to estimate sales volume. You can also use the sales rank factor to gauge popularity in a particular category as well.

Amazon Search

 

For example, I’ve done a search on Amazon for self-publishing, which is nearly identical to selling ebooks, as they’re one and the same. For this search, there are 30,000 results and looking at just the first result we see that the book has 771 reviews, meaning it has roughly 500k+ sales. You can also dig further by looking at the actual product page and checking the sales rank of that book.

For this book, you’ll notice that the Amazon sales rank is roughly 43k, it means it’s selling roughly 10 to 15 copies per day. The lower that number (for books or any other category), the more sales that are happening. When the number gets in sub-one-thousand level, that means there are over 100 items being sold per day.

Amazon Rank

 

#3 — Use YouTube

Another way to assess the popularity of a particular niche is to use YouTube. YouTube is the second largest search engine in the world, and it offers great insight into what’s popular right now. YouTube is also a great way to rank content on Google’s SERPs (but that’s neither here nor there right now).

What you’re looking for are the number of results and how many views, comments and reviews the top videos have. That will help you to further gauge the profitability of your niche. Check each of your niches with this method and do your due diligence to determine the most in-demand one that you can find.

 

#4 — Check For Affiliate Programs

When you’re searching for a profitable niche, one good indicator often is the existence of affiliate programs. To check for this all you need to do is search on Google for “insert niche name” + “affiliate program.” For example:

  • Sell ebooks affiliate program
  • Create blogs affiliate program
  • Make apps affiliate program

Once you conduct your search, review the top results to see what types of programs are being offered. Take a look at how profitable each of those programs might be by looking at the earnings per click (EPC), referral fee and the reviews for the particular company, product or service that the affiliate program is tied to.

 

#5 — Check ClickBank, CJ, LinkShare And Other Affiliate Sites

Another way to extend your research out is to check for affiliate programs on the popular affiliate sites. Considering that most of the biggest affiliate programs exist within these affiliate sites, it’s important that you check to see what types of offers exist. The best part is that you can glean a whole lot of extra information here such as popularity, reviews, average sales made and so on.

That should give you added firepower for determining the potential for profits in the niche. It’s quite simple to do. However, if you don’t have an account at some of the most popular affiliate sites, you might need to set one up. Keep in mind, however, that for some, you’ll need an existing website or blog that’s relatively popular and also topical to the offer .

Don’t try to blindly apply to every affiliate program you can find. Ensure that you research them properly and ensure it fits within the potential topics and content that you’re going to offer. You can use ClickBank, CJ, LinkShare, Share-a-Sale and Impact Radius, which are the most popular programs on the market.

ClickBank Affiliate Search