Below you'll find a list of all posts that have been categorized as “Business”
“The mind thinks in pictures, you know. One good illustration is worth a thousand words. But one clear picture built up in the reader’s mind by your words is worth a thousand drawings, for the reader colors that picture with his own imagination, which is more potent than all the brushes of all the world’s artists.” — Robert Collier Look, …
“Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” — Joanna Wiebe I get it. You’re struggling. That copywriter you hired and spent …
“Don’t find customers for your products, find products for your customers.” — Seth Godin I was an extremely shy kid. I remember this one time my mom took me to one of those talent scouts. You know the ones I’m talking about, right? Where you take your aspiring child to one day become an actor or actress? My mom thought …
“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.” — David Ogilvy If your business is struggling to convert prospects into buyers, there’s one primary reason why. It boils down to your copywriting skills. The truth is this. How you communicate with your prospects dictates how well your …
“It does not matter what you sell. The only thing that matters is how you sell it.” — Robert Kanaat Businesses rely on leads. But not just any leads. We’re talking about qualified and engaged leads. Because, after all, if a lead isn’t first qualified, it’s useless. Meaning, if the lead can’t afford or isn’t the right fit for what …