I still remember it like it was yesterday. I had this burning desire to share my thoughts and my ideas with other people out there in the world. But I had no idea if anyone would even care. Would they read what I wrote? Would they tune in and listen to and even share my posts with others? I didn’t know if anyone would. But I wanted to throw my hat into the ring and give it a shot. And why not right? If it worked, great. If I failed, oh well, just suck it up as another loss.
Now, I can sit here and spew off dozens of reasons why I wanted to start a blog, but let me take you back to the mindset I had before I launched. Keep in mind that this blog now reaches millions of people around the world. Yes. Millions. That number just baffles me and blows my mind. But it didn’t start out that way. And before you put me on some pedestal, I want you to understand why I started the blog in the first place.
Let me take you back to circa 2014. I remember seeing this article about a blogger who was making $40,000 per month. I just remember hearing that number and being blow away by it. At the time, my expenses were low. Probably at around $1,500 per month all in. I thought to myself, if I could just make 10% of that number, I would be ecstatic. $4,000 per month. How could that change things for me? That’s all I could think about.
That thought is burned into my mind. It changed me in so many ways. It opened my eyes to what’s possible out there if you just put in your effort and don’t relent. Surely, I knew it would take time. But I also knew that if I didn’t do it now, that I would really be kicking myself in the future. I kept thinking about this saying in my mind. It kept nagging and eating away at me. A year from now, you’ll wish you started today. And it was in that very moment that I made the decision to start and never look back.
Why You Should Start A Blog
As an entrepreneur, I’ve tried all kings of businesses. Some of them very successful. Others have failed. And a couple of them have failed in epic and catastrophic fashion. I remember thinking at one point that no matter what I did or no matter how hard I tried, it would always amount to failure. I beat myself up over it. But at the end of the day I came to one very powerful realization. I realized that no matter how hard I worked or what I did that time was always going against me.
The truth is that time is life’s greatest equalizer. If you don’t use it wisely, it’s going to catch up with you. Maybe not now, maybe not tomorrow or even next month. But eventually it will. We are all limited by the amount of time that we have. And if we directly exchange our time for money, we can only make so much. But on the opposite side of that is that if you lose your primary income, you’re back to square one, especially if you don’t have any savings.
I rode this rollercoaster ride of success and failure for years. Up and down, side to side, and even loop-da-loop. But each time, it amounted to not having enough time or enough money to scale. I felt stuck. Boxed in. Closed off from any chances of real success. What I didn’t realize was that I could never truly get ahead in life if I continued to trade my time for money. So what did I do? I started looking for ways I could create income streams that would continue to pay me regardless of whether I worked or not.
That journey brought me to blogging. I knew that blogging was a way to create multiple passive income streams. I just didn’t know how to do it. But that didn’t stop me. Once I made that decision and realized that everything I was doing before was all wrong, there was no turning back. I was committed. I knew the pathway forward. I had seen the evidence of others around me doing it and I knew, without a shadow of a doubt, that not only could I do it, but I could likely do it much better.
The Path To 7 Figures
Okay. Look. Let’s face it. Figuring everything out has been hard. Trying to understand how to make money blogging, let alone earning close to 7 figures felt like an impossible feat. In fact, I failed early on. I was barely making enough to cover expenses. I spent countless dollars trying to understand the model. I could see others generating tens of thousands to hundreds of thousands (and even millions) every single month. I just didn’t know how to get there.
My initial thought was that I needed enough traffic. If I just had enough traffic, I could rake in at least enough to live comfortably. But as my traffic grew, my income didn’t. So I knew that I was doing something wrong. What I discovered was that it wasn’t about traffic. I didn’t need thousands of visitors per day. I didn’t even need hundreds per day. I just needed highly relevant traffic to what I was selling.
I realized I had to do engineer offers and create great content that I could then use to attract and “bait” the prospects with. Once I had them, I could pitch them relevant offers. As soon as I figured this out, my income skyrocketed. I started to engineer content with the specific purpose of promoting offers that I had designed. I also started to reverse engineer content that already had huge traffic, to create offers around it.
In fact, that’s where the course Discipline Secrets came from. I ranked number one for “self discipline” for well over two years before I decided to reverse engineer an offer. The best part? I already have the highly-targeted traffic to promote the offer. It’s fairly straightforward because the content is relevant to the people who have a specific pain (i.e. lack of discipline) and the offer helps to alleviate that pain.
Now, if you’ve spent any time on this site, you can see this strategy pretty clearly. It’s not overly done. I do it with tact. You don’t see any incessant pop-ups or nuisances. I don’t pitch at every bend and turn. Nothing even close to that. But I do create compelling content that helps establish authority. By doing that, I’m instantly seen as someone who knows what they’re talking about (and I clearly do!).
5 Reasons To Start Blogging Today
Okay, you need some reasons. You’re what they call a fence-sitter. I know I was before I made the decision to launch my very first blog. I knew it wouldn’t be easy. But I also wasn’t okay with the same up and down that I subjected myself to. I had to get off the rollercoaster ride. I needed to create something that was sustainable and would continue to pay me whether I worked or I didn’t work. I knew that would take effort. However, I was prepared to do what it takes.
Now, if you’re anything like me. If you’ve struggled financially in the past and you’re tired of the incessant ups and downs, then we must be kindred spirits. Before the success of this blog, I literally dealt with sleepless nights, not knowing how I was going to create a sustainable income. It’s not until I immersed myself in blogging and writing books that things really took off for me on another level.
Anyone who’s searching for something truly sustainable and who’s sick of the ups and downs and wild rides in life, should turn to blogging. If you have passion towards the written word, or if you just have a burning desire to share your ideas and thoughts with the world, then you absolutely should start a blog today. However, everyone has different reasons for wanting to start. I know what they were for me. But they might be different for you.
1. To create multiple streams of passive income
Look, there are no guarantees in life. None whatsoever. Nobody ever said life was fair, but it’s most certainly worth it. However you slice this, blogging still is the best source to generate multiple streams of passive income. Is it super simple to earn a full-time income blogging? No, of course not. I’m not promising you that. All I’m saying is that the potential for something very big is here. Why? Because, a blog with a decent amount of relevant traffic can easily be leveraged for some serious income.
Now, if you’re wondering what types of passive income streams you can create with a blog, there are tons. If you want a full and complete list of these, go check out my course, 7-Figure Blog. There are tons. But the primary ways are through affiliate marketing (i.e. affiliate links), courses, ebooks and other physical product sales. The beauty of blogging is this. Once you have a relevant and topical blog, you can sell just about anything in that niche.
I’m not saying that getting there is simple. It’s not. And this is no promise of any income. In fact, most people who start up a blog (or any other money making course or system for that matter) fail because they don’t follow through. You see, you can likely make money hand over fist in any endeavor as long as you stick it out for long enough that it matters and you start making a real and lasting impact.
2. To live a location-independent lifestyle
One of the major reasons that most people start a blog is so that they can live a location-free lifestyle. You can live anywhere as a blogger. And you can make a great income to add to that. But, if you’re like me and you’re a serious wanderlust at heart (hint, hint at the name of this blog) then this is likely for you. The beauty is that even if you’re just starting out, you can find a place, somewhere in the world, where it’s inexpensive to live and still have enough money to enjoy life to its fullest.
This is great for digital nomads who just want to roam free and travel the world and go to all types of places. If you’re fed up with the whole consumerism that’s so prevalent in North America, then by starting a blog, you can break free from all of that. You can go to places like Chiang Mai or Bangkok, Bulgaria, Portugal, South America or any other place that has a low cost-of-living in order to get by in the beginning.
3. To make deals come your way in any industry
Here’s one of the beauties of starting a blog. Deals come your way. For example, every single week I have so many people sending me deals left and right. They want to work together. They want to collaborate. That doesn’t happen normally. But when you build authority, in that you provide real value to the world, something extraordinary happens. And that can only truly happen through mediums like blogging or vlogging with a real intention to help others.
Now, you can’t start a blog with the intention of only making money. Sure, you can make money. But you also have to have a bit of passion inside of you for whatever industry or niche you enter. For me, I’ve always had this burning desire to help others, even as a little kid. So that’s where it comes from. Now, that doesn’t mean I won’t shy away from the money-making aspect of it. I think it’s brilliant, in fact. But my intentions are genuine.
4. To help you create authority through reciprocity
Whenever you help others, they look at you as the authority. It’s all about the power of reciprocity (which I talk a lot about in my Business Secrets Podcast). What is reciprocity? It’s the act of giving to others who then feel inclined to give you something back because you provided them with an enormous amount of value. That’s very powerful stuff and you need to understand it and grab hold of it.
No matter whether you’re an author, coach, consultant, plumber, lawyer or anything else for that matter, by blogging and delivering real value, you create authority through reciprocity. Your authority skyrockets. You become the source that most people turn to in your industry or niche. It’s the simple and very powerful truth of just how it works. In fact, some bloggers become like rockstars in their niche. Not only do they generate crazy authority, but also millions, to tens of millions, of dollars in the process.
5. To convey your story and journey to others
Look, here’s the thing that most people don’t understand about business. The truth is this. People don’t buy things based on logic. They buy based on emotions. Then, they justify with logic. And how is that they get emotional enough to buy? Through the vehicle of a story. That’s why a blog is so great. You can use it to tell stories and create epiphanies in the minds of your audience, getting them to ethically buy whatever it is that you’re peddling.
It works. It’s also a great creative outlet to put your stories in front of a massive audience. Sure, it’s hard to build traffic in the beginning. But, over time, that traffic comes in massive boatloads as long as you don’t give up and you don’t relent. So if you’re sitting on the fence still, don’t second guess it anymore. There are plenty of reasons to start a blog today, these are just some of the most powerful ones. Stop thinking. And start taking action.